Altrincham-based PR agency, Rumpus Communications, has been appointed by freezepop brand Mr. Freeze.

In its third client win of the year, Rumpus will be responsible for raising awareness of the Mr. Freeze brand and products across an array of trade and consumer media outlets.

The strategic campaign will focus on communicating the key messages of the illustrious brand to the trade and consumer through a programme of intensive PR activity including trade and consumer relations, events and sampling, as well as social media activity.

Paul Evans, director at Rumpus, said: “Everyone has a Mr. Freeze memory; it is such an iconic UK brand. Our job is to remind people of those memories and create a set of new ones, for the next generation of customers.”

[img|jpg|Mr. Freeze posing with the Rumpus team]