Run or Dye brings splash of colour as Eulogy! handles UK launch

Run or Dye, a recreational 5k running event which splashes its runners with colour dye, has appointed Eulogy! to launch its running events this summer.

The brand, which is already popular to the US, has appointed Eulogy! to raise awareness of the event in order to increase sign-ups and build excitement for the races taking place throughout the UK. The agency will handle media relations across national news, consumer lifestyle, sports and regional outlets to encourage consumers to get involved to stay fit and healthy.  

The first race will take place on 2 August and the events will run until October all over the UK.

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