The Brand Republic Group of Haymarket Business Media has appointed Ruth Wyatt as brand editor of PRWeek. She will commence her role on 2 April.

Wyatt currently runs her own PR, strategic communications and marketing consultancy business. She has over two decades of experience as a journalist and editor as well as many years as a PR consultant.

The appointment completes Haymarket’s restructure of editorial management within the division, which has seen the creation of brand editor roles designed to reflect the increasingly multi-channel nature of professional publishing.

A former editor of Brand Strategy and features editor of Sunday Business, Wyatt was a staffer on Marketing magazine in the 90s and worked as a freelancer on Haymarket titles including Campaign and PRWeek. She spent many years writing business stories for national papers, such as the Sunday Telegraph and Independent on Sunday. Prior to setting up her own business last March, she was global communications director of design firm Blue Marlin.

Haymarket replaced the traditional editor’s role with that of brand editor in December. Former PRWeek editor-in-chief Danny Rogers became brand editor of Campaign and Media Week (while remaining editor-in-chief of the BR Group), while Claire Beale, who had been editor of Campaign, took up the brand editor’s mantle at Marketing.