Sage Group plc has signed Bite for a global corporate communications brief.

The news follows the recent appointment of the group’s first CMO Amanda Jobbins.

Bite has been appointed to develop global, creative programmes which enhance Sage’s corporate and brand reputation, by both refreshing and unifying the company’s message across its international operating companies for the small business and mid-market audiences. Bite will also lead the campaign around the high-profile Sage ‘Business Index’ report and will be running a dedicated analyst relations programme.

The Sage team at Bite is a mix of on-staff former journalists and client service specialists with international communications experience. It will be led by EMEA MD Kath Pooley and starts immediately.