Sainsbury’s launches Everyday Easy

Seven has launched Everyday Easy, a free 52-page magazine for Sainsbury’s.

The title is Sainsbury’s biggest instore magazine to date, with a circulation of one million. It combines elements of Sainsbury’s earlier free publications – Try Something New and Fresh Ideas.

Each issue will be available instore for up to six weeks. It covers new launches, features, and recipes featuring products available at Sainsbury’s. The magazine will have a particular focus on value, providing readers with step-by-step guides on low-cost recipes and shopping advice.

[lnk|http://www.featuresexec.com/mo/18282|_self|Sainsbury’s Everyday Easy]

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