Sainsbury’s magazine, the consumer magazine produced by Seven, is now available as an iPhone and iPad app.

The digital edition was launched yesterday and is available through Apple’s Newsstand. It is a result of a collaboration between Exact Editions – the web services agency – and Seven.

It is available as a freemium app, with a range of pages available free of charge, giving readers a taste of the magazine before a subscription is bought.

Subscribers to the digital edition will be able to access the current magazine as well as archived back issues from January 2011. From November’s issue onwards subscribers will also have access to up to three exclusive videos per issue.

Dave Castell, digital director at Seven, said: “It’s fantastic to be able to shepherd Sainsbury’s magazine into the digital age and go multichannel – meaning existing readers and customers can experience the magazine content on the platform of their choice, and a whole new generation of readers can have a unique digital experience through tablet or mobile. Along with the recent Sainsbury’s Magazine blog launch and innovative video and commercial AR activity, this is part of a triumvirate of digital firsts for the magazine, blending Seven’s world-class content creation with the most pioneering digital technologies at our disposal.”