Shine Communications has been appointed by Samsonite as its retained agency for all UK communications activity.

The agency has a deep understanding of the brand, stemming from Shine managing director Richard Brett’s three-year stint as global VP of marketing and communications at Samsonite, between 2006 and 2009.

Samsonite is an industry leader in product design and plays an essential role in the multi-faceted lives of the global traveller. Shine’s campaign will highlight Samsonite’s famed craftsmanship and innovation, which has been at the heart of the brand for over 100 years, but in new innovative ways; forging connections with new and existing audiences.