SCP puts its best foot forward with Ceres
The focus of the campaign will be specifically on foot care in sports. Issues such as sprains, torn ligaments and joint and muscle problems will be addressed with information on common complaints, symptoms, prevention and treatment.
The campaign will have access to leading sports podiatrists who treat some of the best-known athletes. 7,500 practicing podiatry members of SCP will help spread the foot health message and encourage people to visit their local chiropodist or podiatrist.