Heineken’s former marketing communications manager Nichola Reeder has joined Cirkle as a consultant commercial communications director.

This role plays to Reeder’s 15 years senior experience of working in high-profile fmcg and retail environments, including 11 years at Heineken as well as Asda and Mars.

Reeder brings a proven track record in developing and delivering integrated engagement strategies that influence behaviour and exceed commercial objectives. Her remit embraces senior strategic counsel, campaign planning and creative execution, using B2B communications as a key business growth driver to bring clients closer to their customers. Reeder will work on projects across the agency’s high-profile clients which include Kerry Foods, GSK, PepsiCo, and Premier Foods.

Anne Kendall, managing director said: “We are delighted to be working with Reeder. Her strategic intelligence, client-side experience and energy coupled with her powerful retailer insight and contacts will really add value to Cirkle and our exciting plans for innovation within our B2B offer. Combined with our advertising and planning expertise, Retailer Inner Cirkle partnership with him! and digital and social media tools, we look forward to sharing our broader offer with clients”.