SERMO, a global lifestyle and luxury communications network started by Talk PR, has signed Burrell Marketing & Publicity as an agency partner in Ireland, extending its reach across Europe.

Headquartered in Dublin, the agency was set up by Rebecca Burrell 24 years ago. Burrell and her team have managed campaigns for clients including Pernod Ricard, Procter & Gamble Beauty & Fabric-Care, Hackett, Tommy Hilfiger, Pepe Jeans and Pandora. 

Tanya Hughes, president of SERMO Communications, said: “Ireland is an important European market and Rebecca’s agency already shares clients with SERMO partners. Rebecca does everything wholeheartedly and I’m sure Burrell will be a collaborative and generous partner for the network.’’