Global lifestyle PR network, SERMO, has signed up agency partners in Germany and Australia, taking the number of agencies in the network to 11.

Founded by Talk PR in 2010, the SERMO network is made up of independent PR consultancies that are particularly experienced and connected in the fashion, beauty & luxury lifestyle sectors. The network’s founding partners, Talk PR (UK), Me & Us (France), Nike Communications (US) & Nota Bene (Spain) were joined by partners in Greece, Brazil, Russia, India and Hong Kong in 2011.

The move into Germany and Australia, takes the number of countries SERMO operates across to 11, spanning five continents with 15 offices worldwide.