IPC Inspire has redesigned Shoot magazine.

The magazine features a new masthead and has a new character ‘Shooty’ to help guide readers through the redesigned editorial content.

The magazine will now include activity features, jokes, facts, posters, funny pictures, quizzes, how-to pages and interviews where readers get to ask the questions.

The redesign has been overseen by Frank Tennyson, who has been promoted to editor of the magazine.

Former editor Colin Mitchell takes on the role of executive editor of the portfolio.

Frank said: “The new Shoot is the loudest, brightest, funniest, naughtiest and most fact-filled magazine on the market. That’s been the promise from day one, and I genuinely believe that we’ve delivered on that promise! I’m confident the new Shoot will build on the great brand heritage we already enjoy and go from strength to strength.”

Shoot is a football magazine aimed at bringing the best of football to 8-12 year olds.

[lnk|http://www.featuresexec.com/publications/info_features.php?pubid=8677|_self|Shoot]