Lincoln-based agency Shooting Star PR has chosen the Ally Cadence Trust for Spinal Muscular Atrophy (ACT for SMA) to be their 'Charity of the Year'. 

Each year the agency provides free advice and expertise to a different local charity or non-profit organisation which would not otherwise be able to afford ongoing PR. 

Shooting Star will provide its services to the trust throughout 2013, including news releases, feature writing, event planning and media monitoring to help promote their fundraising efforts and raise their profile.