SIA has appointed Pure Public Relations to handle UK press and PR.

An international brand created in Sweden in 1963, SIA produces original interiors accessories and botanically accurate faux flowers, using fashion as an inspiration.

The seasonally led SIA collection launches 2000 new products every year from its award-winning design team plus a core range of SIA heroes such as their Orchids and vases.

With its global head office in France, SIA has appointed Simon Pykett as the Country Manager to drive its exciting expansion strategy in the UK.