Australian technology brand, BlueAnt Wireless has appointed Six Degrees to handle its UK consumer PR brief.

BlueAnt, which provides innovative Bluetooth peripheral devices and accessories, is based in Australia and the US, but has recently established a base in London.

The PR programme will help launch BlueAnt into the UK market and raise the brand among ‘young men and women who want to communicate wirelessly and stylishly while on the move’. The team will also launch new products into the digital entertainment space – music, video, VoIP and gaming – including EMBRACE, a luxury stereo headset. The team reports to Chicago-based CEO, David Hogan.

Six Degrees has previously worked on high profile consumer campaigns for Skype (free Internet calling), Trekstor (MP3 players) and www.gizoo.co.uk (gadget website).
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