Slendertone, the provider of products that aim to improve muscle tone and body shape, has appointed Cirkle to help drive global strategy.

Through highly targeted activity, Cirkle will work to put Slendertone at the heart of the real time cultural conversation, with a ‘Focus on your Finish’ influencer and content generation campaign. The agency will also harness state-of-the-art technology to maximise impact of Slendertone’s next-generation innovation, which will be unveiled in 2014.