Border Biscuits has appointed Smarts to handle its trade and consumer PR, following a two-way pitch.

Smarts will focus its efforts on raising the profile of Border Biscuits in both Scottish and UK media, as part of an ongoing growth strategy for the Scottish biscuit manufacturer.

Lesley Alexander, managing director of Smarts Scotland said: “We’re delighted to be working on a brand with such a strong consumer affinity. This is a really exciting time for Border Biscuits and we are looking forward to developing a campaign to help elevate the brand’s profile on a national level and of course to sampling the delicious range in the office.”

[img|jpg|Border Biscuits hire Smarts]