Media Bulletin

Smarts win Borders Biscuits brief

By Licia Houghton

25th March 2011

Category: PR

Border Biscuits has appointed Smarts to handle its trade and consumer PR, following a two-way pitch.

Smarts will focus its efforts on raising the profile of Border Biscuits in both Scottish and UK media, as part of an ongoing growth strategy for the Scottish biscuit manufacturer.

Lesley Alexander, managing director of Smarts Scotland said: “We’re delighted to be working on a brand with such a strong consumer affinity. This is a really exciting time for Border Biscuits and we are looking forward to developing a campaign to help elevate the brand’s profile on a national level and of course to sampling the delicious range in the office.”

[img|jpg|Border Biscuits hire Smarts]

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

24th October 2016 PR

Stir PR chosen by Miele

24th October 2016 PR

Woodthorpe Comms client wins and team expansion

24th October 2016 PR

Aberfield jumps on board with The National Railway Museum

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more