Smoking Gun PR has been appointed by the Garden Industry Marketing Board (GIMB), an initiative set up in association with the Horticultural Trade Association (HTA). 

The purpose of GIMB is to change perceptions of gardening and encourage UK consumers aged 30-45 to use and enjoy their outdoor space. Smoking Gun will be doing this by developing an integrated campaign for the 2015 season, encompassing the development and launch of a generic gardening brand, to act as the consumer facing arm of the HTA.