The Korean firm has replaced a previous sponsorship of Manchester United with the launch of a new marcomms programme designed to bring it closer to its UK wide network of retail partners and highlight the businesses' community focused DNA. The 'Cash for Causes' campaign will see over 200 retailers nationwide nominate two local causes to receive a share of £100,000, with the local community voting on who gets the money. The agency's brief is to handle all media relations and social media management around the campaign, including a national launch platform and stakeholder relationships.
Smoking Gun managing director Rick Guttridge said, "Our job is to seize on the national mood and media agenda that communities can take responsibility for improving themselves and demonstrate the value of contributions by businesses such as Kumho. We're looking forward to showcasing some amazingly worthwhile local causes and charities that make a tangible difference to the local communities in which they operate."
The creative, branding and website assets have all been created by Kumho's longstanding strategic partner, Foundry Comms.