Smoking Gun PR has been appointed by furniture retailer MFI.

The retailer is relaunching as a pure play e-commerce venture, for which Smoking Gun will handle all consumer PR covering media relations, launches and social media management.

The business is trading at www.mfi.co.uk and offers a product range based around ‘affordable quality’ competing with Marks and Spencer and John Lewis at the high end and high street furniture stores at mid price points. The business is promising to have a real emphasis on customer service.