Smoking Gun PR is handling the social media marketing and public relations for Manchester United Soccer Schools (MUSS).

MUSS has launched a global campaign entitled 'Take The Lead' to find its first 'Captain' and to coincide with the launch of its new website.

The concept has been developed by long-term partner and digital branding agency Creative Spark, utilising an edgy creative video format across TV, digital and print channels. Livelink is responsible for the website and email marketing.

The campaign is live now for two months using a mixture of social media, TV, digital perimeter boards, print adverts and promotion in and around Old Trafford and is open to those aged 8-18.