Social media consultancy Sociagility has launched a social media performance measurement system called PRINT™.
PRINT™ Index provides comparative performance scores for brands across multiple social media channels. It has shown that there is a significant correlation between the social media footprint of the world’s largest brands and both value and growth.
The firm compared data from recognised brand studies by Millward Brown and Interbrand together with its own PRINT Index scores. The results show ‘significant correlation between social media performance and brand value and brand growth with a 95% to 99% degree of confidence’.
The PRINT™ methodology measures five key attributes of social media performance – popularity, receptiveness, interaction, network reach and trust – across multiple social platforms and channels, including Twitter and Facebook, using relevant metrics for each. Sociagility says it can be used as a Key Performance Indicator by marketers and social media strategists.