Media Bulletin

Sociagility launches social media measurement system

By Staff

16th November 2011

Category: PR

Social media consultancy Sociagility has launched a social media performance measurement system called PRINT™.

PRINT™ Index provides comparative performance scores for brands across multiple social media channels. It has shown that there is a significant correlation between the social media footprint of the world’s largest brands and both value and growth.

The firm compared data from recognised brand studies by Millward Brown and Interbrand together with its own PRINT Index scores. The results show ‘significant correlation between social media performance and brand value and brand growth with a 95% to 99% degree of confidence’.

The PRINT™ methodology measures five key attributes of social media performance – popularity, receptiveness, interaction, network reach and trust – across multiple social platforms and channels, including Twitter and Facebook, using relevant metrics for each. Sociagility says it can be used as a Key Performance Indicator by marketers and social media strategists.

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

20th February 2017 PR

W wins Major League Baseball

17th February 2017 PR

Clementine Communications wins account for Franciacorta

16th February 2017 PR

Hopper chooses Radioactive PR

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more