Media Bulletin

Sociagility ranks social performance of energy giants

By Staff

29th October 2012

Category: PR

Social media consultancy Sociagility has ranked the 26 energy companies in Britain in terms of social media performance.

Wind-power energy company Ecotricity is ranked 482 on the agency's Social Performance Index (SPI) against an average of 100. British Gas commanded the highest awareness levels and Scottish Power was the most receptive energy supplier. By contrast, nPower, with a lower engagement than awareness score, is perhaps relying too heavily on its heavyweight status, according to Sociagility.

Sociagility co-founder Niall Cook said: 'Recent pre-Winter price hikes by electricity and gas suppliers have put pressure on their relationships with customers. This study shows that the vast majority of brands still have a lot of work to do in order to catch up with the leaders'.

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

8th December 2016 PR

Former BBC journalist joins Rule 5

7th December 2016 PR

Eulogy chosen by Exterion Media

7th December 2016 PR

Mercieca chosen by Licensed Trade Charity

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more