Splendid Communications has appointed Gavin Taylor as head of performance.

Taylor, who started at Splendid Communications mid-February, will be responsible for growing the company’s digital performance capabilities and advancing the use of data to formulate SEO strategy, insights and measure campaign success.

Previously the performance director and head of iProspect Enterprise, where he worked for the last four years, Taylor led multi-channel strategies for global brands such as Corbis, General Motors and Regus.

In this role at Splendid, Taylor will report to  Splendid Communication’s CEO Alec Samways and will lead the agency’s digital team.