sportsdirect.com to release monthly magazine
sportsdirect.com is to release a monthly magazine.
The magazine will launch on 27 July with a projected circulation of 200,000. It will be sold on the newsstand, in stores for £1 and mailed to Sports Direct consumers.
The brand will primarily target 25 to 35-year old men, with the aim of boosting the retailer's media presence, following the launch of its online content platform SportsDirect News in May.