Media Bulletin

sportsdirect.com to release monthly magazine

By Staff

1st July 2013

Category: Consumer

sportsdirect.com is to release a monthly magazine.

The magazine will launch on 27 July with a projected circulation of 200,000. It will be sold on the newsstand, in stores for £1 and mailed to Sports Direct consumers.

The brand will primarily target 25 to 35-year old men, with the aim of boosting the retailer's media presence, following the launch of its online content platform SportsDirect News in May.

 

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