Stafford-based PR firm Stone Junction will be holding a free seminar entitled ‘Why your business is newsworthy’ on December 8, at the Beacon International Centre in Stafford.

The seminar is open to all businesses in Staffordshire and is being organised in partnership with The Business Innovation Centre (BIC).

The networking event is set to help local companies find out how PR has changed with the advent of digital media and how they can use it to promote their businesses.

The session will take attendees through the full process, from conceiving ideas and choosing media targets to taking advantage of new technologies and measuring their success.

The seminar is part of a series of sessions organised by the BIC, intended to help Staffordshire businesses develop, fund, market and profit from innovation.

Richard Stone, the managing director of Stone Junction will be delivering the seminar. He has over a decade’s experience in public relations and has represented companies including global engineering, IT and telecoms companies. He commented: “My experience tells me that small, agile and dynamic companies often make the most exciting news. They can be creative, they can express opinion and they can take advantage of media opportunities that larger companies can’t.”