Media Bulletin

Stuff redesigns and drops ‘cover girls’

By Staff

2nd July 2014

Category: Consumer

Stuff has unveiled a redesign to mark a move away from its traditional 'cover girls' holding gadgets front page content.

This is in response to focus groups, cover trials, and digital audience feedback over the last three months – according to editor-in-chief Will Findlater, "Stuff was launched in 1996 at the peak of the lad mag era. The covers used to help our position on the newsstand but our research tells us this is no longer the case." 

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