PR agency BOTTLE has been appointed by Multiple Marketing to handle communication activities for the company’s Sunmagic brand.

Sunmagic is a range of 100% pure fruit juice, 100% pure fruit smoothies and juice drinks. The product has recently launched in ASDA stores nationwide.

BOTTLE will provide press office support for Sunmagic in the trade and consumer press, and will support the launch of new packaging across the range.

Claire Cairns, Founder and Director at BOTTLE says: “We are thrilled to be working with Multiple Marketing on the Sunmagic brand. We will be launching campaigns targeting everyday people, in order to raise awareness of the availability of the brand in ASDA over the coming months and will support new product launches on an ongoing basis.”

Sunmagic adds to a portfolio of food and drink brands at BOTTLE, which includes Linwoods and bakery brand The Fabulous Bakin’ Boys.