Sunseeker appoints McCann

Luxury yacht builder Sunseeker has appointed McCann Birmingham as its global communications agency following a five-way pitch.

The win sees McCann retained across the entire communications mix, providing creative, media buying, PR, digital, CRM and strategic planning for the next three years on an international scale.

In its first campaign for the brand, the Midlands agency assisted with the launch of two new additions to Sunseeker’s range of luxury motor yachts at the Southampton International Boat Show last week. British Formula 1 World Champion of 2009 Jenson Button was recruited to unveil to the world Sunseeker’s new Portofino 40 luxury sports cruiser and the eagerly anticipated Predator 80.

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