Media Bulletin

Surfdome appoint Coffin on Cake PR

By Licia Houghton

14th October 2010

Category: PR has appointed Coffin on Cake PR to handle all UK and Pan-European consumer and fashion focused trade media communications with immediate effect.

Tasked to manage PR across all consumer print, online, digital and social media assets, Coffin on Cake’s primary objective is to expose the Surfdome brand and URL web address to new audiences. Coffin on Cake plan to implement various creative strategies and daily press office activity to position Surfdome as the leading lifestyle retailer at the forefront of consumer mind-space.

Catering for a wide demographic of lifestyle conscious and trend-led consumers, Surfdome stocks more than 10,500 product lines from brands including Carhartt, The North Face, Berghaus, Rip Curl, Lee, Fat Face, Seafolly, Roxy, Animal and Paul Frank, and covers all areas of lifestyle shopping throughout it’s various retail departments.

Coffin on Cake plan to launch the Surfdome lifestyle retail concept and full brand story to the media during their upcoming SS’11 Press Open Day scheduled for 27th October at Pleasant Studio in Clerkenwell, London.

[lnk||_blank|Coffin on Cake PR]

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