MindWorks Marketing has been appointed by Suzuki Motorcycles as its creative agency.

MindWorks have been tasked with leading on communications for the launch of Suzuki’s latest street sports bike range, the GSX-S1000, and the Address 110 scooter model. The focus will be on the manufacturer’s commitment to understanding what its customers and dealers want from their bikes, the ‘We get it’ campaign, which will appear in outdoor, specialist press, digital and POS in dealerships up and down the country.