Whiteoaks, a UK-based B2B technology PR agency, has been selected by manufacturing digital design specialist Symetri to launch its 2012 PR campaign.

Symetri is the only UK Platinum Partner of leading 3D design software provider Autodesk. This year it has launched Symetri Consulting Services developed to help customers optimise their use of the latest design technology to drive business and operational efficiencies.

Symetri chose Whiteoaks because of its knowledge of the manufacturing and digital design software industries at a time when technological advances are helping transform working practices significantly. It also particularly liked Whiteoaks’ 360 PR proposition which recognises that PR is changing too and so offers a more targeted, transparent and results-driven approach.

Whiteoaks’ campaign will further raise Symetri’s brand awareness amongst key industry influencers in its target areas of the oil and gas, nuclear, renewables, transportation and general manufacturing industries. It will focus on Symetri’s expertise and knowledge of digital design in these areas, an asset which has ensured sustained growth for the company despite the economic climate over the past few years.

“Whiteoaks showed a thorough understanding of our PR needs at a pivotal point in our development. Its results-driven approach reflects our own company culture and we are confident that our partnership will help further raise our profile within the industry and beyond,” said Colin Watson, corporate director, Symetri.

James Kelliher, Whiteoaks managing director, added: “Moving into 2012 we are delighted to be working with Symetri. We believe that our totally strategic approach to public relations that is both flexible and transparent will provide tangible results.”