SERMO, a global luxury & lifestyle PR network, has partnered with Italy agency Negri Firman PR Communication.

The Milan-based agency was set-up three years ago by Silvia Negri Firman, formerly VP of international public relations at Calvin Klein and CEO of Karla Otto.  The agency specialises in fashion, art, design, culture and sustainability, with GAP and Banana Republic as clients.

Founded in 2010 by Talk PR, SERMO is made up of independent PR consultancies that are particularly experienced and connected in the fashion, luxury, beauty & lifestyle sectors, and who want to work with international clients whilst retaining a bespoke boutique approach.

SERMO now has twelve agencies in its network, spanning five continents with 18 offices worldwide. Its second annual global conference will take place in New York next week.