Media Bulletin

Tangerine appointed by Ross Burgers

By Licia Houghton

27th May 2011

Category: PR

Following a competitive five-way pitch, Tangerine PR, and sister agency, Juice Digital, have been selected by Ross Burgers to re-launch and raise the awareness of its products to its target market, using both traditional consumer and social media channels.

Under license from Heinz, the Ross Burgers brand is a division of Northallerton-based, Dalepak Foods, which is owned by Irish Food Processors (IFP), one of Europe’s largest beef processors, it has undertaken a review of its quarter pounder and 2oz burger range, with the aim to bring fun to teatime.

Tangerine and Juice will launch an ongoing press office, alongside several integrated PR and social media campaigns, designed to engage and inform the end user, as well as inject the fun personality of the brand, under the umbrella theme ‘Feed the Fun’. The programme will help build the brand’s credibility in the burger category and re-launch the burgers.

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