Nice-Pak International, the European manufacturer and supplier of wet wipes, has appointed Tangerine PR, to help promote its new heavy-duty hand wipe brand, Grime Boss.

Manchester based Tangerine won the account after a competitive pitch and will be predominately handling the B2B launch and press office, combined with B2C activity for the innovative wipes range, which is aimed at professional tradesmen, prosumers and DIY’ers.

With a wealth of trade and consumer experience, Tangerine will be working to position Grime Boss as the hand wipe of choice for professionals and enthusiasts in the painting and decorating, building and construction, heating and plumbing, motor and DIY sectors.