Tangerine will support the Peugeot press office in its management of national PR activity, including model launches, creative campaigns and trade specific activity. It will target motoring media as well as national print and broadcast outlets.
The team will also be responsible for managing PR across Peugeot’s 250 strong UK-wide Dealer network, generating local news stories, responding to reactive opportunities and rolling out information surrounding model launches and community activities.
In the first quarter of 2012, Peugeot will launch the world’s first diesel hybrid – the 3008 Hybrid4 followed closely by a second diesel hybrid model, the 508RXH and then in June will replace the best selling 207 with the new Peugeot 208.
[img|jpg|Tangerine PR team]