As part of a strategic expansion and restructure of its senior team, Tangerine PR has strengthened its offer with the appointment of M&C Saatchi Sport & Entertainment’s Mary Harding to the new role of consumer MD.

The agency’s consumer offering has until now been headed up by director and co-founder of the business Sarah Halton, who has led the team through a period of exceptional growth. The creation of this new dedicated consumer MD position will see Sarah move into a client services role, while Mary takes up the reins and continues to drive forward Tangerine’s award-winning consumer offer.

At creative specialist M&C Saatchi Sport & Entertainment, Mary spent eight years managing and maximising return for sports sponsorship campaigns, as well as overseeing talent publicity for clients such as Reebok and Amir Khan.