Manchester-based PR consultancy, Tangerine PR, has been selected by Mars Drinks UK to launch a number of new beverage brands into the UK market.

Basingstoke-based Mars Drinks UK is part of one of the world’s largest family-owned businesses, Mars Inc, and has undertaken a full review of its single serve drinks for the workplace.

Tangerine will launch and then promote the resultant drinks brands, intending them to achieve a high penetration into quality workplaces across the UK. The programme incorporates B2B and consumer PR, as well as social media.

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