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Tangerine PR to launch hospitality venture

Tangerine PR has been appointed to launch hospitality management company GQ Hospitality, set up by former Manchester United teammates Gary Neville and Ryan Giggs.

Tangerine will responsible for strategic direction and brand positioning ahead of its official launch this summer, as well as implementing a targeted PR and social media launch campaign. It will also work to launch the company's portfolio of business to consumers, utilising traditional PR channels and key social media platforms.