Diffusion has been tasked with implementing a campaign that builds awareness of Ubiquitous as the market leader and raises the profile of new taxi advertising formats to media agencies, advertisers and taxi drivers.
Ubiquitous was launched in 2005, with a management team that pioneered modern taxi advertising in the UK. The company implements campaigns for leading brands including Vodafone, MasterCard, Samsung, Guess, Jack Daniels and Microsoft.
Diffusion’s campaign will be using both traditional media and digital tactics to underline Ubiquitous’ expertise and commitment to delivering a high standard of service to industry stakeholders. The launch of a range of new taxi advertising formats during 2012 will also be a focus over the coming months along with opportunities for brands to use taxi advertising to capitalise on the Olympics.