Taylor & Francis appoints JJ

International academic publisher, Taylor & Francis, has appointed Oxfordshire based JJ Marketing to provide a fresh creative approach to promoting its extensive range of journals.

JJ will promote the journals through a series of catalogues across a variety of subjects including Asian Studies, Geography, Planning & Urban Studies and Sport & Leisure.

Lisa Mahan, Taylor & Francis’s senior marketing manager, explains: “The journals continue to be a vital source of information and key to our service offerings. With over 1,700 journals and 20 new ones being published each year we were looking to refresh the whole collection.”

Taylor & Francis is an academic book and journal publisher. Part of the Informa Group, it employs 1,500 staff in the UK and, in addition to the journals, it has over 45,000 books published with 2,500 new books added each year.

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