Aspectus PR, a global communications and PR agency focusing on financial services, energy, engineering and B2B technology and events, has been appointed to devise and manage the communications strategy for the 2013 TechLeaders broker-dealer technology conference (TechLeaders) to be held March 13-15 in Irving, Texas.
Aspectus PR will raise the profile of the conference through pre-event media coverage, highlighting the key business and technology issues being tackled by independent and regional broker-dealers and software providers. The agency is also tasked with advancing dialogue across all of TechLeaders’ communications channels via LinkedIn polls, Twitter updates, and promotion of the company’s podcast series and Tech Trend survey. Through these efforts, Aspectus PR will assist TechLeaders in building a community focused on the industry’s most pressing technology issues and solutions, as well as increasing attendance and attracting new sponsors for the annual conference.
TechLeaders brings together executives from independent and regional broker-dealers to explore the latest developments, innovations and products related to operations and technology.