Technical Advertising wins National Instruments design business
Specialist marketing communications agency Technical Advertising, part of the Technical Associates Group, has been appointed the European representative of National Instruments’ Corporate Design Group to provide creative corporate design work for all of National Instruments’ European branches.
Producers of integrated software and hardware platforms that simplify the development of systems requiring measurement and control, National Instruments chose Technical Advertising to support its in-house design agency based in Austin, Texas, USA with all new European-based projects and localising of global corporate campaigns for the European market.
Technical Advertising will act as an extension of National Instruments’ in-house Corporate Design model, helping to decrease response times for requests coming from the European marketing teams.
This appointment by National Instruments is due to their longstanding business relationship with Technical Advertising, who has been providing marketing communications services, including previous creative design work, to the UK arm of the company for almost 20 years.