Sarah Clarke has joined specialist communications agency Technical Publicity as senior account manager.

Clarke, a qualified mechanical engineer, joins from Freshwater where she was head of their technology division. She will be working predominantly on the Festo, igus and SATO accounts and will also have a new business role.

Clarke holds a BEng in Mechanical Engineering from the University of Birmingham and the CIPR’s diploma in public relations. She has over eight years’ experience in marketing communications and technical B2B PR. Her expertise lies in planning and implementing campaigns for global technology organisations and start-ups alike. She is a full member of the CIPR and has won two CIPR awards.

Ian Clay director at Technical Publicity added, “Sarah’s technical expertise coupled with her specialist PR background make her a natural fit for us. She not only understands PR, she understands our clients’ products, markets and technologies. At Technical Publicity Sarah will be working with like-minded people who can deliver the high quality, technically competent, effective PR that our clients demand. We are very excited to have Sarah as part of the TP team.”