Wayra, Telefonica’s global start-up accelerator, has briefed Albion Drive to raise its brand awareness among the UK and European tech start-up community and drive applications to its accelerator program in London, Munich and Prague.

Drive will work on four key campaigns throughout the year including raising the profile of Wayra’s social enterprise accelerator programme Wayra Unltd, Wayra Week in the UK, and building stronger start-up communities around the Wayra Munich and Wayra Prague Academies.

Wayra will also host the Start-up Stage at technology festival Campus Party London in a call to get start-ups and entrepreneurs accelerator ready.

The appointment follows an earlier project in January when Albion Drive was briefed to drive applications to the Wayra Academy in Prague.