Media Bulletin

Telegraph launches men’s lifestyle website

By Staff

12th September 2013

Category:

The Telegraph Media Group has today unveiled an online men’s channel.

Telegraph Men features opinion and lifestyle features with sections on the site devoted to style, fitness and relationships. Content will be from existing Telegraph writers as well as expert contributors including model David Gandy, designer Oliver Spence and sportsmen including James Cracknell and Jonathan Brownlee.

There will also be several new contributors including actor Mathew Horne, and the doctor and broadcaster Phil Hammond.

There will also be a regular video strand, Instant Expert, where contributors will share their "man skills" on a range of subjects.

The site will be edited by the Telegraph’s former deputy features editor Paul Davies.

Davies said: “Telegraph Men is the next step for TMG as we build on our reputation for quality and originality, with a range of new writers and clickable, shareable content, aimed at a younger reader.

“As well as offering a wealth of practical advice on style, fitness and relationships, we’ll have provocative opinions and first-person accounts of extraordinary experiences. We’ll share the best writing and most entertaining virals on the web; we’ll tell you what you’ve missed on Twitter and what you should be doing this weekend. We’ll tell you which gadgets to buy, and what should be in your bathroom cabinet. Telegraph Men is an important new digital men’s magazine, and takes the Telegraph into an exciting new area.”

The launch comes alongside a Telegraph competition to find the Media Man of the Year. Nominees will answer five questions relating to the sections on the Telegraph Men site, describing their sense of style, fitness and personality.

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