Media Bulletin

Telegraph Media Group launches Project Babb

By Staff

16th May 2014


Telegraph Media Group has launched a football website – Project Babb – outside its metered paywall.

The site aims to offer ‘fun’ football coverage in order to attract a younger audience through social media. It was designed from scratch by the Telegraph and is a mobile first site.

The site describes itself as “pro-fun, pro-laughter and pro-joy” and “anti-banter, anti-dullness and not fond of PR fluff.” It has been compared to sites like Buzzfeed and UsVsThem.

A statement from Project Babb said: “Conceived as an antidote to po-faced football coverage, Project Babb celebrates the sport and everything which makes it the silliest spectacle on earth. We have been dogged by persistent and entirely true rumours about links to the Telegraph Media Group.”

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

6th December 2016 PR

British Rowing appoints Promote PR for indoor rowing campaign

6th December 2016 National and Regional Press

Editorial reshuffle at Maidenhead Advertiser

6th December 2016 Consumer

Freelance update: Cassie Steer

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more