Tesco magazine has been relaunched as part of a fresh print and digital content programme.
Created by Cedar, Tesco’s content marketing partner, the magazine is designed to inspire customers across three core pillars – food, family and living. The focus will be on helping customers to enjoy great food experiences and providing them with relevant lifestyle content.
The magazine brings together Tesco Real Food and the old style A5 Tesco magazine, both bi-monthly titles. The relaunched magazine offers a larger, unified print title produced 10 times a year. It comes in print and tablet form, with an augmented reality cover and click-to-buy features delivered using the Metaio platform and the Tesco Discover app.
The magazine launches alongside a content hub at tesco.com/foodandliving, which delivers food and lifestyle content.