The Beach House Collection has appointed Lymington-based travel public relations specialist citruspr as its PR agency.

Launched today, The Beach House Collection offers the finest five-star boutique resorts in the Indian Ocean. Its flagship resort The Beach House at Iruveli Maldives, will be joined in early 2013 by a brand-new resort opening in the Eastern Province of Sri Lanka.

Haydee Cruz, director of sales and marketing for The Beach House Collection says, “In citruspr I am extremely delighted that we found the perfect partner in the UK and Irish markets. Their knowledge and insider contacts in the media are exceptional and have resulted in great press coverage. Best of all, they have an exceptional team who have a real passion for what they do. When considering a PR agency to launch The Beach House Collection, citruspr was top of our list.” 

citruspr’s managing director, Jenevora Swann says, “Having worked with many products over the years in the Indian Ocean as well as luxury hotels around the world, we see the launch of The Beach House Collection as an opportunity to put all our experience into action. Winning such a prestigious account on merit alone is truly an honour and we are looking forward to exceeding expectations in media and public awareness.”