Weekly nationwide betting newspaper The Bet is to launch on 18 August – the first day of the new football season.
The full colour, 56-page tabloid will target the recreational multi-sport gamble and will be priced at £1. Editorial will be football-led but covers all televised sport.
The ten-strong editorial team will be headed by former Sun journalist Steve Mullen.
The Bet is launching with a print-run of 95,000 which it hopes will settle down to at least 25,000 sales a week in the UK and Republic of Ireland.
More information on the title will be available on FeaturesExec closer to the launch date.